Research and Insights
Market mapping
Map markets, sectors and company landscapes.
Definition
What this capability covers
Market and sector mapping that organises companies, technologies and segments into a structured view for scouting, investment analysis and strategy work.
Included
Typical components
The exact scope depends on the operating question, the available data and the intended audience for the output.
- Market and sector definition
- Company identification and categorisation
- Segment and technology mapping
- Company analysis
- Visual market maps
Method
Structured research connected to operational reality
Research outputs are strongest when they combine defined criteria, reliable data sources, contextual analysis and clear boundaries around what can be claimed.
01
Define the decision or reporting question
02
Structure available data and evidence
03
Analyse patterns, gaps and implications
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Other research areas
Ecosystem research
Structured research into ecosystem structure, participants, activity, programmes and development, prepared for organisations that fund, operate or participate in an ecosystem.
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Benchmarking
Benchmarking work that defines comparable criteria and applies them consistently across programmes, portfolios, events or ecosystems.
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Impact analysis
Analysis of programme, event and portfolio outcomes using operational data, structured follow-up information and human interpretation.
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Discuss market mapping
We can scope the research question, required inputs and expected output before any work begins.