Brand resources
SiRA Brand Resources
Logos, brand guidelines and templates for representing SiRA Intelligence across websites, media, partnerships, events and presentations.
Official white wordmark on Signal Navy. Use the supplied artwork without modification.
For brand-use questions or additional formats, contact info@siraintelligence.com.
Brand guidelines v1.0 · August 2026
Venture & Ecosystem Intelligence
About SiRA Intelligence
SiRA Intelligence combines software, research, advisory capability and programme delivery to help organisations evaluate opportunities, manage portfolios, operate programmes and track outcomes.
SiRA Platform brings these workflows together through fifteen connected products.
Purpose
Give organisations a connected foundation for evaluating opportunities, managing programmes and demonstrating outcomes.
Position
Intelligence infrastructure for venture and innovation ecosystems.
Promise
Consistent evidence, clearer decisions and traceable outcomes across every operational stage.
Company description
SiRA Intelligence combines software, research, advisory capability and programme delivery to help organisations evaluate opportunities, manage portfolios, operate programmes and track outcomes. SiRA Platform brings these workflows together through fifteen connected products, supporting investors, accelerators, corporates, universities, public institutions and event organisers.
Short description
SiRA Intelligence provides connected software, research and operational capability for venture and innovation ecosystems.
Logo
SiRA logos
Use the supplied logo artwork to represent SiRA consistently. Choose the version that provides clear contrast with its background.
Blue logo
Preferred for light backgrounds.
PNG · 5020 × 2130 px, transparent PNG · 332 KB
Download PNG
Dark logo
For light backgrounds and restrained monochrome applications.
PNG · 5020 × 2130 px, transparent PNG · 296 KB
Download PNGClear space and minimum size
Clear space equals 25% of the wordmark height on all sides.
- Digital wordmark: minimum 96 px wide
- Printed wordmark: minimum 25 mm wide
- App icon: minimum 24 px
Keep the logo clearly separated from surrounding text, graphics and edges. Refer to the downloadable brand guidelines for the clear-space diagram.
App icon
The app icon SVG contains vector shapes and is safe for print and digital production. The supplied wordmark SVGs still reference the live Chillax font rather than outlined shapes, so they are not published here as production files.
Logo usage
- Preserve the original proportions.
- Use the supplied artwork.
- Maintain clear contrast with the background.
- Keep the logo separate from surrounding elements.
- Use the appropriate light or dark version.
Avoid
- Stretching or compressing the logo
- Changing its letterforms or casing
- Applying shadows, outlines or effects
- Using unapproved colours or gradients
- Placing it over busy or low-contrast imagery
- Creating separate logos for SiRA products
Colour system
Brand colours
SiRA Blue creates emphasis. Ink, navy and warm neutral surfaces provide structure and readability.
SiRA Blue
#0C3FFF
Primary actions, key conclusions and brand recognition.
Intelligence Ink
#1C1D22
Body text, headings and high-contrast information.
Signal Navy
#101B3D
Dark backgrounds, presentations and high-impact sections.
Warm White
#FAF9F6
Primary light background.
Research Surface
#F3F1EC
Cards, panels and secondary light surfaces.
Aurora Cyan
#54CBEA
Data highlights, signals and supporting graphics.
Evidence Ice
#E9ECFF
Selected states, subtle blue surfaces and information panels.
Use SiRA Blue deliberately to highlight the main action or message. Maintain readable contrast and use labels alongside colour to communicate meaning.
Accessible colour use
Use dark text on light surfaces and light text on dark surfaces. Avoid white body text on Aurora Cyan. Check the contrast of every text and background combination.
Typography
Chillax leads. Satoshi explains.
Use Chillax for display and section headings, and Satoshi for body text, navigation and interface copy.
Chillax
Clearer decisions. Connected information.
Display and section headings. This site loads Chillax in medium and semibold.
Satoshi
Evaluate opportunities, manage programmes and track outcomes.
Body text and interface content, including navigation, buttons and labels. Labels are set in uppercase with wide tracking.
Brand architecture
How to write SiRA
Always write SiRA with a capital S, lowercase i, capital R and capital A.
Correct
SiRA
Incorrect
SIRA, Sira, SiRa
| Name | Level | When to use |
|---|---|---|
| SiRA Intelligence | Corporate brand | Use when referring to the company and its overall offering. |
| SiRA Platform | Software environment | Use when referring to the connected software platform. |
| SiRA [Product] | Individual product | Use the complete product name, such as SiRA Assess or SiRA Connect. |
Product names
- SiRA Assess
- SiRA Portfolio
- SiRA Awards
- SiRA Match
- SiRA Connect
- SiRA Events
- SiRA Tickets
- SiRA Badge
- SiRA Partner
- SiRA Kiosk
- SiRA Side Events
- SiRA Forms
- SiRA Communications
- SiRA Proof
- SiRA AI Assistant
SiRA products share one visual identity. Keep the SiRA prefix and the approved product name together.
Visual system
A connected visual system
SiRA uses fields, grids, traces and nodes to express structure, connections and evidence.
Field
Depth and atmosphere
Web preview generated from Sira-Aurora_Intelligence_Backwall.png. The original print artwork is unchanged.
Grid
Structure and organisation
Web preview generated from Sira-Aurora_Intelligence_Backwall2.png. The original print artwork is unchanged.
Trace
Movement through stages
Web preview generated from SiRA_Wave_01_Crossflow_Navy.png. The original print artwork is unchanged.
Node
A connection or evidence point
Web preview generated from SiRA_Wave_02_Valley_Frame_Navy.png. The original print artwork is unchanged.
Photography
Use photographs that show real activity: research, prototypes, evaluation, meetings and collaboration. Choose images that help explain the work being done.
Icons and charts
Use consistent outline icons and clear data labels. Keep charts focused on the information they communicate, with sources and time periods where relevant.
Language
Clear, specific and useful
Explain what SiRA helps people do, how it works and what the outcome is.
Structured
Make the logic clear.
Direct
Lead with the point.
Evidence-led
Support claims with facts.
Practical
Connect information to action.
Writing example
Avoid
“Our revolutionary AI-powered platform seamlessly transforms ecosystems.”
Use
“SiRA gives reviewers shared criteria, evidence and scoring logic so decisions can be compared and explained.”
- Name the user, task or decision.
- Use concrete verbs.
- Explain how the workflow works.
- Support results with evidence.
- Keep sentences clear.
- Use the approved product names.
- Avoid vague claims and unsupported superlatives.
- Avoid “breakthrough”, “revolutionary” and formulaic AI language.
- State benefits directly.
Partnerships
Using SiRA alongside your brand
Keep each organisation’s identity distinct and make the relationship clear.
Guidance
- Preserve the SiRA logo and its clear space.
- Use a layout that gives each mark sufficient separation.
- Choose logo versions appropriate for the background.
- Describe the actual agreed relationship.
- Request approval for permanent combined logo treatments.
Wording examples
Use these only when they describe an agreed relationship.
- Matchmaking powered by SiRA
- Powered by SiRA Platform
Downloads
Brand downloads
Every file below is the official supplied artwork. File types and sizes are taken from the real files.
ZIP · 17.5 MB
SiRA Public Brand Kit
Logo files, favicons, brand guidelines and presentation template.
PDF · 12.7 MB
SiRA Brand Guidelines v1.0
Guidance on identity, typography, colours, imagery and brand use.
PPTX · 6.6 MB
SiRA Presentation Starter v1.0
An editable presentation starter using the SiRA brand system.
Choosing a file format
- PNG: digital use with transparent backgrounds.
- SVG: scalable artwork when a verified production-ready file is available.
- PDF: guidelines and approved print-ready artwork where supplied.
- PPTX: editable presentations.
Do not extract logos from screenshots, PDFs or social graphics when the original artwork is available. Event banners, promotional artwork and print graphics are not part of the public downloads.
Brand-use enquiries
Need another format or brand approval?
Contact SiRA Intelligence for additional assets, co-branded materials and questions about using the SiRA identity.
Permanent co-branded identities and commercial merchandise require written approval.