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SiRAIntelligence

Communications and Campaigns

SiRA Communications

For governed campaigns, audiences and inboxes.

Overview

What this product does

Status: In development

Governed campaigns and shared inboxes are being productised. Core transactional and workflow notifications are part of the platform.

SiRA Communications is the standalone communication product for campaigns, broadcasts, newsletters, templates, audiences, shared team inboxes and multi-channel delivery across email, push, SMS and messaging channels.

It owns campaigns, templates, recipient snapshots, messages, delivery attempts, inbox records and communication analytics. The source product still owns the business event that triggered a communication.

Core security, transactional and workflow-critical platform notifications remain available without SiRA Communications; the product is required for governed bulk campaigns, custom sender infrastructure, advanced automations, shared inboxes and extended analytics.

Capabilities

What is included

  • Campaigns and broadcasts
  • Message templates and localisation
  • Audience and recipient management
  • In-platform and shared team inboxes
  • Email, push, SMS and messaging channels
  • Sender domains and identities
  • Communication automations
  • Consent, preferences and suppression
  • Communication analytics

Intended users

Who operates it

Event and programme organisersAward organisersPartnership and marketing teamsCommunity managersAccelerators and public programmes

Operational problem

Participant, applicant and partner communication is usually split across newsletter tools and personal inboxes, with no shared audit trail or consent control.

Outcome

SiRA Communications makes every campaign, message and reply governed, measurable and consent-aware.

Workflow

How the product is used

  1. 01Build a template and select a governed audience
  2. 02Review consent, preferences and suppression rules
  3. 03Send or automate the campaign across authorised channels
  4. 04Manage replies in shared team inboxes
  5. 05Analyse delivery and engagement

Boundaries

Where this product's responsibility ends

SiRA Communications owns campaigns, templates, audiences, delivery, inboxes and communication analytics.

This product does not

  • Ownership of the operational records that trigger messages
  • Event, award or assessment workflow logic
  • Ticket orders and payments
  • Outcome measurement models

Discuss the SiRA Communications roadmap

A meeting can cover the live integration available today and the scope of the native product in development.